Build up to a spec – Don’t Build down to a price.

Steve White LouisvilleBuild Quality of Product, Customer Service Experiences and Pride in Ownership.

When a customer/buyer experiences all three in a product, you truly have a good thing.. and a repeat buyer. This seems obvious to state however the trend is to usually cut out two of these traits and in many cases we often see where sadly all three are ignored in respect to feed the greed of the ever powerful bottom line.

Bring pride back, bring resell value back and keep your customers happy and gloating. Think about how you can buck the trend and help others and yourself do the right thing, build a better product, increase product value and product ownership. Do so especially if the “product” is you.